![]() ![]() The choreography in 'Thriller' has become a part of global pop culture, replicated widely from Indian films to prisons in the Philippines. Michael Jackson's Thriller short film marked an increase in scale for music videos, and has been named the most successful music video ever by the Guinness World Records. The popularity of his music videos that aired on MTV, such as 'Billie Jean', 'Beat It' and 'Thriller'âcredited for transforming the music video from a promotional tool and into an art formâhelped bring the relatively new channel to fame MTV's focus shifted in favor of pop and R&B from channel's original 'rock 'n' roll only' format. In the early 1980s, Jackson became a dominant figure in popular culture and the first African American entertainer to have a strong crossover fanbase on MTV. Jackson had seven of his solo albums promoted with music videos.
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